Journal of Current Research in Food Science
2025, Vol. 6, Issue 1, Part A
Unfolding the culinary chant: A comprehensive analysis of the impact of food advertising and marketing on dietary choices
Author(s): Susmita Das and Shreyasi Das
Abstract: This critical analysis explores the complex network of food advertising and marketing and analyses how it significantly influences people\'s dietary decisions. The assessment begins by recognising the pervasiveness of food marketing across a range of media, including social media campaigns, online ads, television commercials, and packaging designs. Consumers\' impressions of food choices are strongly shaped by the culinary spell cast by visually appealing commercials and clever marketing strategies. The marketing techniques such product design, celebrity endorsements, and emotional appeals in an effort to identify the psychological processes at work. An important aspect of the review is how food marketing affects client opinions of nutritional value and preferences. The digital sphere, when social media platforms significantly influence dietary decisions. The review explores the influence of influential individuals, content created by users, and interactive marketing strategies on digital platforms, while emphasizing the need for enhanced knowledge and media literacy. The intricate correlation between marketing methods and personal dietary choices by disentangling the culinary enchantment created by these tactics. The information offered can influence consumer advocacy, public policy, and conversation, ultimately fostering a more knowledgeable and wellness-conscious food environment.
DOI: 10.22271/foodsci.2025.v6.i1a.181
Pages: 28-32 | Views: 56 | Downloads: 15
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How to cite this article:
Susmita Das, Shreyasi Das. Unfolding the culinary chant: A comprehensive analysis of the impact of food advertising and marketing on dietary choices. J Curr Res Food Sci 2025;6(1):28-32. DOI: 10.22271/foodsci.2025.v6.i1a.181
